Are you making a first attempt at an attitudinal segmentation scheme to group your customers or clients, or have you ever tried to implement one and found others within your company had a difficult time using it? 

This whitepaper:

• Offers the basic premise behind being more inclusive
• Provides guidance on who to include
• Addresses tactical concerns when bringing it all together

Fill out the brief form to the right and you will be immediately redirected to the whitepaper download page.