How Does Demand Change for My Products Based on Their Price?
At what price should I sell my products or services? Often, the answer to this question is not clear, and an inquiry of the market is required to validate hypotheses and triangulate the best decision.
Unfortunately, it is also not a straightforward process. Gathering the information necessary to determine the optimal price for a medical device, clinical diagnostic, new innovation in oral care, biotechnology or other product category requires knowledge of how the systems within which these products operate, the individuals who make up their audiences, and the competitive offerings that are in competition with your product or service. Whether these competitors are products or services like yours, or alternative ways of doing things, they all have an impact on the price you can successfully set for your product or service.
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