Insight Streamer is a new multi-function, research service from Actionable Research, created in response to client feedback from nearly two decades of primary market research experience, and designed to gather quicker insights for both ongoing and one-off projects.
A customizable, cradle-to-grave product research project that offers
true flexibility and affordability.
Pre-Launch Quantification: Prior to product launch, a series of questions are developed to quantify the product’s value proposition and opportunities for success.
Launch Success Tracking: Immediately at launch, a survey modification is made that allows new product users to offer feedback on their experience with the product.
Post-Marketing Surveillance: Once steady-state is reached, questions can be turned on which allow for the gathering of insights into areas for next generation improvements.
Open Ended Feedback: At any time during Insight Streamer LifeCycle’s tenure, open ended questions can be added to gather customer feedback in their own words.
Easy to initiate, yet still fully customizable, micro survey research
for single-objective projects.
Short, Targeted Surveys: Designed for targeted inquiries into a single line of questioning. Up to 12 questions, plus screener.
Tested Methodologies: Many different methodologies are available to handle everything from basic exploratory to pricing or satisfaction. Experienced researchers assist you in choosing the right way to get the answers you need.
Affordable Price Tag: Priced to make quick-hit research affordable for one-time inquiries or regular interval tracking.
Delivered Quickly: Depending on target sample, an infographic-style summary data report can be ready within 10-14 days.
Full profile, custom primary research is still efficient for some projects. It requires the least effort on the research client’s behalf, but comes at a higher overall project cost than Insight Streamer’s fast turnaround, lower cost profile.
Insight Streamer is designed for the new normal of marketing research; more frequent insight gathering coupled with researcher guidance on methodology and execution.
Self-service online tools for surveys offer little guidance in the way of best practices, and require significant effort to properly conduct primary research.
All Insight Streamer Project deliverables are reported through EverStream, our online reporting tool for narrative reporting in a live, interactive format.
Dashboard reporting provides you with researcher analyzed data, with commentary. It gives your internal team the ability to filter and compare segments on the fly, as well as a chance to dive deeper into the data with a simple-to-use Cross Table tool.
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