What is Brand Value, How Is It Measured, and Why Is It Measured?

Happy New Year from Actionable Research!

Updating your product? Test your concept for best results. Read below to explore the differences between new product and product change research.

Discover how qualitative research can be beneficial in a concept testing study.

Learn more about the quantitative research methods Actionable Research can employ for a concept testing study.

Three rules to optimize your concept testing stimulus development.

Utilize marketing research to get a better understanding of consumers within developing markets.

Concept Testing: Equipping yourself with the map to product success.

Fun Facts from a Foodie

After choosing your audience for a concept test, it's important to truly know them. Learn more about that process below.