The Next Step - Utilize Personas in Marketing and Sales for Maximum Benefit

Geography & Culture - Factors to Consider During the Persona Development Process

Using Market Research and Analytics to Create Personas

Customer Motivations are Vital to Persona Development, Segmentation Research Can Help

Persona development is all about knowing your customers. Marketing research validates your assumptions.

Market segmentations and personas differ in both definition and function. Here's why you shouldn't use the two terms interchangeably.

An look at the components which make up an effective buyer persona and their purpose.

Utilize Personas to Strengthen Your Content Marketing Strategy

Do Marketing Research Like A Boss: Plan your survey to get intentional data.

The first blog in our new series on Persona Development. In the post, we look at what personas are, and why they matter for your business.