How to Use Personas Effectively
The Next Step – Utilize Personas in Marketing and Sales for Maximum Benefit
Market Segmentations Are Not Personas
Market segmentations and personas differ in both definition and function. Here’s why you shouldn’t use the two terms interchangeably.
Components of Effective Buyer Personas
An look at the components which make up an effective buyer persona and their purpose.
Defining Buyer Personas
The first blog in our new series on Persona Development. In the post, we look at what personas are, and why they matter for your business.
Happy Independence Day: Fast, Fun and Factual Stats
In celebration of Independence Day, Actionable Research takes a break from our regularly scheduled marketing research content to offer you some fun stats.
Control Customer Buying Cycles Through Innovation, Improve Forecasting
How can business control the customer buying cycle? Through innovation! Read about the big company doing it right now and how it can help forecasting.
Using Qualitative Research to Improve Forecasting
Doing qualitative research can help improve the success of your demand forecasting. How is that possible? Read more!
