Insight Streamer LifeCycle – Preparing Your Team in Pre-Sales Activities
This quarter we’re sharing the concrete benefits of Insight Streamer LifeCycle, our micro survey solution that follows a product from initial idea to product refinement, and beyond. We’re examining these benefits through the lens of a particular capital equipment and consumable medical product for which we performed several LifeCycle studies. Continuing the Story Thus far, […]
Adaptive Choice-Based Conjoint for Deeper Product Insights Pt 2
Our team has been on a mission to provide concrete examples of the benefits of our service Insight Streamer LifeCycle. Designed to follow your product from upstream to downstream, Insight Streamer LifeCycle is a series of micro surveys developed to get the specific answers you need exactly when you need them most. To fulfill our […]
The Beginning of a Product’s Lifecycle – The Market Assessment Research Study
Insight Streamer LifeCycle is designed to compile results from different market research survey-based studies and ad hoc micro surveys designed and fielded throughout your product’s lifecycle into one, unified data set of organized reports. This one location will greatly simplify the continued use and analysis of data and insights created over time, and extend the […]
5 Signs You’re Not Working With The Right Research Experts
If you saw our blog last week on working with research experts, you may already be working with a market research consultancy, and yet you still may be asking yourself, “how do I know I am working with the right experts?” Many research firms have their own specialties and focus es; it’s important to find […]
6 Warning Signs You Need to Call the Research Experts
As a product marketer, manager, senior executive or product engineer, you need to have solid insight into what makes your markets and customers tick. While there are sources like industry reports, social media, and sales representative feedback, sometimes there are still questions that defy answers. The information is just not available, and it can leave […]
Dashboard Reporting Makes Greater Collaboration Possible
Use Dashboard Reporting to Unite Your Departments
Uses of Segmentation
Making Segmentation Research Actionable
Behavioral Segmentation – It’s What Your Customers Do
Creating Customer Groups Based on Customer Behaviors and Transactions
Recommended Intervals Between Customer Experience Studies
How Often Do You Really Need to Perform Customer Satisfaction Research?
Utilizing Quick-Hit Research for Brand Measurement & Tracking
Iterative, Quick-Hit Research May Soon Eclipse Costly Tracking Studies
