Want More Successful Products? Shorten the Market Research Cycle.
If you follow our blog topics, you have seen a lot of information concerning the new paradigm of quick-hit market research. We believe, as a provider of marketing research services, it is important for us to change how we do business through consistently modifying the services we provide, and utilizing modern frameworks that keep the […]
Adaptive Choice-Based Conjoint for Deeper Product Insights
Product marketers and managers make the best decisions when they have consistent access to data and insights on their products and markets. Our experience has taught us the two most important components of ensuring your insights and market intelligence program is effective: 1) integrate custom research as you need it to fill in the gaps […]
Insight Streamer LifeCycle: Real World Examples To Tackle the New Year’s Important Market Research Problems
Our team at Actionable Research is very excited about this upcoming 2019 year. While every new year brings its own opportunities for renewal and progress, this year is special; for Actionable Research we are bringing solutions to a few of our clients’ most persistent market research challenges. This upcoming blog series is dedicated to providing […]
What’s the Common Factor in All Marketing Research Efforts
The business of delivering primary market research insights is changing. As a 20-year market research veteran, I can testify to this and, most of the time, the changes are for the better. Big picture improvements in information technology lead to reduced friction between asking questions and listening to answers, increased analytical firepower, and simplified presentation […]
For Dashboard-Delivered Market Research Insights, Access Control Means More Freedom
Use Accessibility Controls to Give Your Internal Teams Custom Results
How to Keep Your Marketing Research Insights Alive
Why Static Slides Just Don’t Cut It Anymore
Needs-Based Segmentation is a Compelling Path to More Efficient Marketing
Grouping Your Audience Based to Improve Your Marketing Efforts
Why Most Companies Need a Whole Lot More Segmentation Marketing Research
And How You Can Leverage Segmentation to Outdistance Your Competition
Making the Net Promoter Score Actionable for Customer Experience Measurement
NPS is Critically Important and Profoundly Non-Actionable. Learn How to Make It Valuable For You.
Customer Experience Measurement is Actionable When it is Event-Driven, Says Science
Tracking Customer Experience for Improved Performance
