On this All Hallows’ Eve, we take a break from our Concept Testing blog series to give you some quick, fun facts about this night of great celebration.
Origin
Halloween is thought to have originated with the Celtic festival of Samhain, which marked the end of harvest season and the beginning of winter. During the festival, people lit bonfires and wore costumes to scare away ghosts.
Halloween Spending
The total Halloween spending in the United Stated this year is estimated at $8.4 billion dollars. This figure includes candy, costumes, decorations, and greeting cards.
Celebrations
69% of Americans plan to celebrate Halloween
71% plan to pass out candy
26% plan to carve pumpkins
34% plan to throw a party
20% plan to visit a haunted house
Popular Costumes
Top three children’s costumes are: action/superheroes, princesses and animals
Top three costumes for Americans 18-34 years old are: Batman, witches and animals
Top three costumes for Americans 35+ years old are: witches, pirates and politicians
Furry Family Members
16% of Americans plan to dress their pet in costume
Top three costumes for American pets are: pumpkins, hotdogs and bumble bees
While women are more likely than men to dress their pet in a costume (19.2% compared to 13.1%), men are likely to spend more money overall on pet costumes ($88.05 compared to $78.07)
Favorite Halloween Movies at Actionable
If you’re looking to stay in tonight and still partake in the holiday frights, check out some of our favorite Halloween movies:
It’s the Great Pumpkin, Charlie Brown
Have a Spooky Halloween!
The Actionable Research team wishes you a safe and happy Halloween!
More Fast Facts
If you’re interested in any of the stats listed above, or you just want to find more, check out the following sources:
http://www.history.com/topics/halloween/history-of-halloween
https://nrf.com/resources/consumer-data/halloween-headquarters
